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Korrespondent magazine names Ukraine’s most expensive brands

Weekly printed magazine Korrespondent has ranked the most expensive brands operating in Ukraine.

The full list is published in the Korrespondent's recent issue
The full list is published in the Korrespondent's recent issue
Photo: korrespondent.net

As reported by Censor.NET, the list of 33 top brands was made public in the magazine’s issue of Sept. 13, 2018.

The top five brands are:

  • Kyivstar (worth $208.1 million),
  • Morshynska ($156 million), Fokstrot ($152 million),
  • Pharmaceutical Firm Darnitsa ($ 148.8 million)
  • Rozetka ($ 147 million).

When calculating the value of brands, the magazine’s editorial staff took into account the financial performance of the companies that own the brands, the value of transactions with similar companies, expert opinions, as well as the companies’ self-evaluation.

Ukraine-based socio-political magazine Korrespondent was established in 2002. It is a part of the Ukrainian Media Holding company group.

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